Project Description

The Underground, which opened on Labor Day of 2021, is the brainchild of Nia Grace, co-founder of the Boston Black Hospitality Coalition and owner owner of Darryl’s Corner Bar & Kitchen. Grace approached the Graffito ID team to create a visual identity for the new café, noting that the concept “came from being rooted in culture, inspired by the community, and united by flavor.”

It was determined that the overall brand aesthetic should be warm and welcoming, but should have the same energy and personality of the yet-to-be-built café space. In addition, it was important to Grace that the branding be unique, memorable, and extremely flexible to support a variety of applications including menus, signage, and swag.