Project Description

Massachusetts Restaurants United (MRU) is a group of restaurant industry professionals that make up beloved local date night destinations, cafes, lunch spots, and everything in between in the state of Massachusetts. As COVID-19 began affecting the state, Mass Restaurants United formed as a coalition of more than 800 independent restaurant owners and operators fighting to keep their lights on to continue serving food for all its loyal guests.

In the summer of 2021, the board at MRU approached the design team at Graffito to help refresh their branding to usher in a new “post-COVID” era of repairing and rebuilding. The GID team guided the MRU’s Executive Board through an iterative design process, and created a new identity that kept the brand’s existing integrity while elevating it to a new level.