Hook + Line

Tom Schlesinger-Guidelli had worked with us on his first restaurant, Alcove. As his second restaurant concept became a reality, our team stepped in to assist with naming the new seafood restaurant, which evolved into a complete visual brand.

The project included complementary logos for the restaurant and market. In preparation for the opening, GID designed numerous food menus, the website, exterior signage, printed collateral, uniforms, swag, and four uniquely illustrated patterns for the bathrooms. We also handled all the photography. Our goal was to create a fun, casual, seafood-focused brand that captured the spirit of friends picnicking together on a small boat.